Upcoming Events
Coming Soon
How to Be the Hero of Digital Change and Help Your Business Reduce ‘Corporate Antibodies’
Free Virtual Event
To be confirmed
Like biological antibodies, corporate antibodies can damage the very thing they seek to protect — e.g. the body rejects an essential transplanted organ — corporate antibodies can stunt growth and fail to address the innovators dilemma. I.e, you, the wouldbe ‘change hero’ not being listened to.
When innovators are shut down by corporate antibodies, fresh ideas for impactful digital change rot on the vine.
If you’d like to attend, register your interest and get updates when the event is live.
Coming Soon
Why Personas Fail (and How to Create Personas that Actually Work)
Free Virtual Event
To be confirmed
Personas were created in a silo and imposed on people. This is the biggest barrier to widespread adoption and meaningful impact of personas. Personas should not be an isolated endeavor undertaken by the UX team and unveiled like a piece of artwork. If so, people will use them like a piece of artwork, pinning them up on their cubicle wall to admire once in a while.
Attend this event to hear how to avoid common failures and create valuable and usable personas.
If you’d like to attend, register your interest and get updates when the event is live.
Coming Soon
COVID the Disruptor & Internet of Things:
The Future of How Brands Do UX Research
Free Virtual Event
To be confirmed
User-experience design will become a moving target of constantly shifting behavioral trends fueled by immersive new technologies. Increasingly, predicting the future by looking at the past will become more difficult.
Here we’ll lay out a loose framework for how to do rapid UX research in 5 days to consistently fuel website journey and UX design decisions.